02 June 2012

UMW Toyota launches new locally assembled Toyota Camry (From RM 150k) and Toyota 86 (From RM 243k)

UMW Toyota Motor Sdn Bhd is confident that its all-new Toyota Camry will help the company to maintain its leadership in the medium passenger car segment, as it aims to sell 8,500 units of the new model for the remaining of the year.

"The demand for the new Toyota Camry has been very strong. Since bookings started on April 2, we have received more than 3,400 orders," said Ismet Suki, president of UMW Toyota Motor, during the launch of the new Toyota Camry yesterday.

Toyota has been the best-selling model in the medium passenger car segment in Malaysia since 2006, with a market share of 47 per cent. To date, it has sold more than 96,000 units of Camry.

The new Toyota Camry will be assembled locally, in UMW Toyota's plant in Shah Alam. This will be the first time since 2002 it assembles the Toyota Camry.

"We have invested RM180 million to set up the completely knocked down (CKD) facility for the Camry," he added.

Deputy chairman of UMW Toyota Motor Takashi Hibi added that the decision to bring back the CKD operations of the Toyota Camry was mainly because it is more cost efficient to assemble the car locally when it has a demand of over 10,000 units a year.

The new Toyota Camry, which is priced between RM149,900 and RM180,900, comes in three variants - the 2.0E, the 2.0G and 2.5V.

Besides the launch of the new Toyota Camry, the company also took the opportunity to launch the all-new, iconic Toyota 86.

The Toyota 86 was developed by Toyota and its partners after requests from motoring enthusiasts to bring back the same "fun to drive" approach that was taken in the original Toyota AE86, Toyota Sports 800 and Toyota 2000GT.

The Toyota 86, powered by a 2.0-litre boxer engine, is priced at RM243,000 (manual transmission) and RM249,000 (automatic transmission).

"We are also very happy with the response to the Toyota 86, as so far, we have received more than 30 orders. We hope to sell 140 units of the Toyota 86 for the next half of the year," said Ismet.

Source: www.btimes.com.my


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