23 April 2012
Proton plans Preve export by mid-year
PROTON Holdings Bhd plans to export the Proton Preve by the middle of this year, said its top executive.
"We will start with Indonesia and Thailand," group managing director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir said at the launch of the new Proton showroom in Jalan Ampang here last Saturday.
He said the Proton Preve, which had received 2,800 bookings since its launch, would be marketed in Australia by the end of the year.
Syed Zainal said the new Proton model had received encouraging response from the public so far.
He was optimistic that sale of the new C-segment sedan would hit 4,000 units per month.
"I am confident that we can achieve the target. However, we need cooperation from financial institutions in giving out loans to those who want to buy the car," he said.
Since January 1, banks have put in place tighter lending guidelines for consumer loans, where they calculate loans based on net income rather than gross income.
Proton Edar Dealers Association Malaysia had reported that sales of new vehicles dropped by 25 per cent in January due to the tighter hire purchase loan approval process, among others.
On the new showroom, he said about RM2.5 million was spent to upgrade the Jalan Ampang showroom to the Platinum level.
The renovation of the showroom was part of Proton's consolidation plan made two to three years ago to ensure customer satisfaction.